This product is available to pre-order with an ETA of approx. early November.
Portable Potential
Ultra-compact and portable, the UP Play Max fits seamlessly and discreetly with mobile and desktop devices. Use its built-in mic to take calls or chat in-game, lose yourself in natural-sounding audio enhanced by K2 Technology, and share the moment with Auracast or by connecting a second pair of headphones.
With codecs including LDAC for high-resolution music, aptX Lossless for CD-quality audio, and a low-latency mode for lag-free gaming and TV audio, the UP Play Max is an all-in-one solution for wireless listening.
An Instant Upgrade
High-quality Bluetooth headphones and earbuds are widely available, but taking full advantage of them isn’t always easy. Most Android phones support the LDAC codec, but other codecs vary, and brands often ally with specific codec developers, limiting compatibility for any one device.
With the UP Play Max, you never have to pick a side. A single plug-and-play dongle instantly upgrades your phone’s capabilities, giving you a full range of high-quality codecs so you never have to think about compatibility again. It goes even further with CD-quality lossless Bluetooth for the ultimate wireless listening experience.
Enhanced for Apple
Where the UP Play Max improves performance and compatibility for Android devices, the experience on iOS devices is nothing less than transformative. Typically limited by Apple’s AAC codec, iPhone users gain a new world of Bluetooth performance. aptX Lossless opens the door to up to four times the detail in CD-quality audio from services such as Apple Music, Spotify Lossless, Qobuz and others.
Harmonics, Restored
Digital masters often lack the warmth and richness of their analogue counterparts, leaving sound that’s cold and harsh. K2 Technology restores those missing high frequencies, bringing back natural harmonics and capturing the essence of the original master. Enjoy restored, high-quality sound from your CD-quality library, wherever you go. Simply activate it via the UP Play Max’s integrated page in the iFi Nexis app.
Bask in the Aura
The UP Play Max features Auracast compatibility, letting you broadcast Bluetooth audio to an unlimited number of compatible listeners without passwords or pairing. Anyone with compatible headphones can drop in and out, so you can share the experience with as many people as you like. Auracast functionality will be added in a firmware update shortly after launch.
Play Together
Putting on a pair of headphones and losing yourself in your favourite music is a powerful experience, but what if you could share it with someone close? For headphones without Auracast, the UP Play Max connects simultaneously to two pairs of headphones or earbuds using the SBC codec, with no need to sync screens. Simply connect, press play, and enjoy your favourite music and movies together.
Game On
Bluetooth audio is convenient, but latency can break immersion in TV and movies and cripple a gaming session. The UP Play Max has the answer. Its built-in low-latency mode, accessible via the aptX Adaptive codec and activated through the iFi Nexis app, keeps sound and vision perfectly in sync, so you can keep your gaming edge and never miss a beat.
Crystal Clear Calls
Equipped with a microphone at the base, the UP Play Max delivers clear phone calls, further enhanced by built-in noise and echo suppression technology from Qualcomm. Speak hands-free on the move, whether it’s an urgent business call or in-game chat with friends.
